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Volume 12, Issue 2, July-December 2021

Research Paper & Articles

A Study on Tourist Perception and Satisfaction towards Homestay Based Accommodations in Darjeeling Hills of West Bengal 1
Shomnath Dutta
Financial Models for Indian Stock Prices Prediction Using LSTM and Bi-Directional LSTM Model 10
Manish Choubisa, Manish Dubey
A Study on Impact of Social Media Marketing on Youth With Reference to Fashion Trends in Mumbai 15
Dr. Shaikh Farhat Fatma Mumtaz Husain
Waste Management System in Smart Cities using IoT: An Overview 19
Shivran Priyanka Suresh Kumar & Monika Saxena
A Study on Inventory Management System: A Case Study of Hindustan Aeronautics Limited (HAL), Nashik23
Dr. Deepak S. Sharma, Dr. Yogita Patil
The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs 26
Dr. Sini V. Pillai & Dr. Jayadev S
Strategic Management as Key to Improve the Quality of Education32
Dr Pawan Kumar
The Role of Data Warehousing in the Infrastructure of E-Commerce39
Dr. Akhilesh Saini
Exploring the Relationship between Attitude and Purchase Intention Towards Organic Food-does ‘Willingness to Pay’ Mediate the Effect? 48
Sisir Ghorai, Dr. Abhijit Sinha & Dr. Sudin Bag
A Comparative Analysis of the Values and Attitudes of Generation X and Generation Y in India59
Dr. Arpita Kaul1 & Karnika Pagaria, Bhavyaa Aggarwal, Ankit Satija, Harsh Gupta, Vanshika Kalra, Chhavi Kapoor, Jayati Gupta, Arushi Gupta, Swasti Mishra & Pooja Jhamb
An Empirical Analysis of Brand-switching Behaviour & Customer Loyalty Status of Different Shampoo Brands in Siliguri City under Darjeeling District of North Bengal67
Mohd Rafey, Kamalraj R. & Meeramani N.
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